Things Agents Make Content About That I Think Are Cringeworthy

THINGS AGENTS MAKE CONTENT ABOUT THAT I THINK ARE CRINGEWORTHY

“Just Sold!” Selfies in Front of Yard Signs

Nothing says “I’m the hero of my own story” like standing in front of someone else’s house with a thumbs-up. It’s self-serving, unoriginal, and tells zero story about the client experience or the property’s value.

“Market Update!” With Generic Canva Templates

Bar charts, clip art, and bad fonts don’t make you an economist. If you’re going to talk numbers, give insight, not regurgitated MLS data. A buyer doesn’t care about the median price — they care about what that means for them.

Dancing Reels or Lip-Sync Trends

There’s a difference between being relatable and being ridiculous. If your content looks like a TikTok audition, you’re not selling multimillion-dollar listings — you’re chasing dopamine hits.

“Top Producer!” Brag Graphics

If you have to keep telling people you’re a top producer, you’re probably not one anymore. True luxury marketing never shouts. It implies. Quiet confidence sells better than loud self-promotion.

“Client Testimonial” Phone Videos

Blurry, handheld, awkward “thanks so much, Ross was great!” clips do nothing for your credibility. Professional storytelling or polished design builds trust — not your friend nervously mumbling in a driveway.

“How to Buy a Home in 5 Steps” Infographics

If you’re talking to a luxury audience, they already own homes. They don’t need Homebuyer 101 — they need insight on design, architecture, and long-term equity strategy.

Fake “Behind-the-Scenes” Coffee Runs

No one cares that you grabbed a latte before your showing. Make behind-the-scenes content that shows strategy, taste, and atmosphere — not errands.

“Realtor Humor” Memes

“I showed 14 houses and my client picked a FSBO LOL!” — Hard pass. Luxury clients don’t find your burnout jokes endearing. They want composure, calm, and control — not chaos.

Cheesy Drone Montages With Generic Music

Drone footage is supposed to elevate storytelling, not replace it. If every listing video uses the same slow pan, royalty-free music, and fade transitions — it’s not cinematic, it’s cookie cutter.

“Happy Monday!” Pep-Talk Posts

Motivational quotes and “you got this!” energy don’t belong in a brand positioned around taste, calm, and precision. In luxury real estate, restraint is power. Not every thought needs a caption.

Holiday Greeting Canva Posts

“Happy 4th of July from the Smith Real Estate Group 🇺🇸” — nobody cares. It’s filler content that screams “I had nothing to post.” Either go intentional and artistic — or skip it entirely.

Unstaged Listing Walkthroughs

Walking through a property on your iPhone while talking into the camera with bad lighting and echo audio is not marketing. It’s a home tour hostage situation.

Personal Milestones in Client Channels

Your vacation, birthday, or engagement doesn’t belong in your professional feed unless it’s framed in lifestyle storytelling. Luxury buyers aren’t following you for your personal life — they’re following you for your taste.

“Look at This Crazy Thing I Saw in a House!”

Mocking properties or decor choices doesn’t make you witty — it makes you unprofessional. Luxury means grace, even when something’s tacky.

Referral Begging Posts

“Who do you know looking to buy or sell?” — desperate energy kills trust. Earn referrals through presence, not pleading.