Ross sees his role as an agent two-folds, advisor, and advocate. As an advisor, Ross believes it is his responsibility not to command, but instead assist clients to make well-informed decisions based on the information he presents to them. Moreover, he is resolute in ensuring to provide his client with a multitude of approaches in reaching their end-goal, whether that be selling their home or in seeking a new one. Ross sees his role as an advocate more narrowly in purpose: to ensure at all times that the best interests of his client are sought after, and more importantly, upheld.
Proud of the reputation he's earned with his clientele and the professional community, Ross's primary focus is not to have his clients simply feel content, but instead to be exceptionally satisfied. This satisfaction is consistently achieved not only through the aforementioned dedication to his clients, but additionally through his uncanny ability to approach any given problem, and lastly his through his near-obsessive knowledge of market trends and pricing strategies.
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